Mastering the Discovery Phase! -

ONLINE WORKSHOP: Mastering the Discovery Phase!

Tuesday, February 11, 2025

1pm to 3pm EST

A crash course in strategic techniques with Jaime Levy on February 11th, 2025

2 Hours・Hands-on Online Workshop・$119

10am – 12pm PST | 1pm – 3pm EST | 7pm – 9pm CEST

Take this intensive workshop from the best-selling author JAIME LEVY of the book “UX Strategy” and gain a high-level understanding of the tools and techniques to use for Discovery Phases of mid-to-large scale digital projects.

Jaime will kick off the workshop with a presentation providing an overview of the tools and techniques. Next, participants will break into small teams to work together, discuss, and outline a Discovery Phase project plan and timeline based on real-world business requirements. Throughout the process, Jaime will be available to answer questions and provide feedback.

By the end of the workshop you’ll feel more empowered to share your well-informed insights on strategic direction with both leadership and your internal teams.

What is covered

Get a broad understanding of current strategic techniques such as stakeholder interviews, UX benchmarking, ideation sessions, concept testing, and more.
Become familiar with the common workflows and deliverables you’ll be responsible for and how Gen AI can be leveraged.
Master the process of scoping and writing a comprehensive project plan based on the scope, budget, and time constraints.

Who should join

UX & Product Designers who want to be more involved in strategy or become UX/Design Strategists
Project & Product Managers who need a better handle on overseeing the entire process
Service & Strategic Designers looking for new ways of getting strategic buy-in
Design Consultants that want to upgrade their skill sets and hourly rate

Limited Availability

There are limited seats for this workshop (20) to ensure an optimal learning environment. Register early to guarantee your spot. Jaime’s workshops are private and unrecorded to create an open space for participation.

EU members may contact Jaime if an official VAT invoice is needed.

Who is Jaime Levy?

Jaime Levy is an author and a pioneer in the creation of innovative digital products and services. The second edition of her best-selling O’Reilly Media book is called “UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework on the practice, which lies at the intersection of product design and business strategy.

Need help convincing your boss? Show them this…

Jaime’s best selling book on Amazon (so they can see the number of 5-star reviews and what they say),

Jaime’s LinkedIn profile (so they can see her 35-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking her workshops),

Jaime’s Wikipedia page (so they can see that she’s been a recognized software design pioneer from before the internet even had a web browser).

Upcoming 2025 Online Workshops
• Conducting Stakeholder Interviews
• Conducting Ideation Sessions/Workshops
• Conducting UX Benchmarking
• Understanding Models for Strategic Thinking